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Water Lity
Bieber in front of a backdrop with Ludacris and in a scene with Villegas
Filming for the music video began during the week of January 25, 2010, in Los Angeles. It was filmed at Universal CityWalk by director Ray Kay, who had previously directed videos for Beyoncé Knowles, Lady Gaga, Alexandra Burke, and Cheryl Cole, among others. Ludacris said that the video "is like a 2010 version of Michael Jackson's "The Way You Make Me Feel"." Bieber said that the video "will capture the song's message of trying to woo back a girl." In explaining the concept of the video, Bieber said, "It starts off, I really like this girl, but we didn't [get] along; we couldn't be together. Basically I want her back and [I'm] kind of going through the whole thing. I'm chasing her around, trying to get her, and she's kind of playing hard to get, but I'm persistent. I keep going." The video premiered exclusively on Vevo on Friday, February 19, 2010. Singer and actress Jasmine Villegas portrays Bieber's love interest in the video. Bieber's friends, Young Money artists Drake and Lil Twist also appeared in the video, along with Tinashe Kachingwe and jerkin' crew The Rangers.
The video takes place in a mall-like setting with a bowling alley and more. After the video was released, MTV commented on the video being the new version of "The Way You Make Me Feel" saying, "..and the choreography does use a few of Jackson's less-suggestive moves."[33] The MTV review goes on saying, "most of the video takes place in the bowling alley, there are also scenes of Bieber in other settings, hanging out with Luda, doing the moonwalk, messing with his hair and mugging for the camera. Regardless of his lady's apparent frustration with him, Bieber eventually wins her over. The video concludes with the pair walking off into the night holding hands."
The video takes place in a mall-like setting with a bowling alley and more. After the video was released, MTV commented on the video being the new version of "The Way You Make Me Feel" saying, "..and the choreography does use a few of Jackson's less-suggestive moves."[33] The MTV review goes on saying, "most of the video takes place in the bowling alley, there are also scenes of Bieber in other settings, hanging out with Luda, doing the moonwalk, messing with his hair and mugging for the camera. Regardless of his lady's apparent frustration with him, Bieber eventually wins her over. The video concludes with the pair walking off into the night holding hands."
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